Working at Virgin Active

virgin active mobile

Am now working at Virgin Active as mobile design consultant on iOS and Android native apps, mobile UX and innovation

Mat Venn – available from the 4th January 2016

Over the last 18 months I have run the RBS/NatWest native mobile apps team as an ACD at SapientNitro. Now it is time for me to move on to my next challenge

Gold at the Digital Impact Awards

Gold Winner - Digital Impact Awards 2015

My team at SapientNitro won gold at the Digital Impact Awards for our work on TouchID for RBS and NatWest apps for i


The Digital Disruption – don’t believe the hype

Posted: March 8, 2016

The Digital Disruption – don’t believe the hype

We need to talk about Linkedin

Posted: March 1, 2016

We need to talk about Linkedin

New Instagram portfolio

Posted: November 24, 2015

So I decided that Instagram would be a great place to share some of my conceptual/next gen creative for NatWest. For me Instagram is the purest example of mobile experience and a great way to show small shots of work without using Dribble.

Maveco Instagram Portfolio


Mobile Principles

I use the following principles to inform my process and decision making when designing products for mobile

Preparing for Apple Watch

Since the announcement of the Apple Watch, application designers need to consider the following

Farewell Skeuomorphism

Since the launch of the iPhone in 2007, Skeomorphism has been used as a major part of iOS GUI. A style of design that brings analogue, real world aesthetic to the digital world. A particular favourite of Steve Jobs



TvOS was announced on September 9, 2015 at the Apple September 2015 event


Zeplin is a great way to hand over design work to developers without having to make a build book. It works seamlessly with Sketch and saves all your mark up to the cloud

Telephone number URIs – best practice

Now when browsing on mobile devices that have the ability to make calls, people can click on phone numbers in web pages or HTML emails, or links in native apps and their device will make a call. The same is true


Case Study – Virgin Active native apps

Virgin Active mobile app - Hero

In February 2016 I came to Virgin Active as part of a specialist native mobile team. The iPhone app had been designed and built by a 3rd party and there were a variety of issues

Case Study – NatWest for Apple Watch

NatWest for Apple Watch

Back in March 2015 the RBS native apps team at SapientNitro was briefed to design an app for Apple Watch for NatWest

Case Study – Clippet


In January 2014 I was approached by the lovely people at FiveFootSix to help design an app for a new startup called Clippet, which they had completed the superb branding for


RT @matvenn: Gestalt Principles for Information Design - HOW Design

RT @presentcorrect: Good morning. This is how paperclips are made. #NationalStationeryWeek

RT @designtaxi: Gorgeous graphic design books with bright, minimalist covers

RT @Chris_Boardman: Sadia Khan: "We have to increase the pace of change and increase the proportion of Transport for London’s budget spent…

RT @bigmediumjosh: Mobile now accounts for 2x desktop audience. So um, your organization's design process totally reflects mobile's huge d…


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