Proving the might of the niche mobile/social networks, Facebook just took out a credible threat.
Instagram did what no other company did well, put simply – they took a trend in photo grading/tilt shift/nostalgia, started by the Lomography craze, and built a decent tight social app around it. With this, they led the rise of the pure mobile/social app – everything you need, and not a sausage more. Facebook is all things to all people. That is not ‘mobile’. Foursquare showed everybody how the ‘location’ tentpole feature of mobile was critical. Instagram did the same with photo sharing.
Path does the same with pure user experience.
The Guardian were asking for commentary for this article – I tweeted them this:
@GuardianUS this is the rise of pure mobile, niche social networks. Otherwise FB could have added retro effects and tilt shift to their pics
— Mat Venn (@matvenn) April 9, 2012
They included it in their comments.
Whether or not the brilliant photo sharing mobile app with become Facebook Photo, is anyone’s guess.
In the meantime, here is a way to export/back up/get the hell out