mobile-principles

These principles are critical to [mobile]. A set of general top level needs for mobile users.

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Mobile users are contantly interrupted by a multitude of notifications and the good old-fashioned phone call. Content needs to be considered as part of a total cognitive load rather than a local one. Save states, contextual affordance and good signposting can help mitigate these issues.

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Most mobile interaction is done with thumbs, then fingers, then voice. Make touchpoints larger, think about placement of components and design for digits

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Contextual signposting and helpers can frame the experience. Provide clarity and reinforce focus as the experience may not be the primary or even secondary use.

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Users are not tied to their desks. Information must be geographically relevant, contextual and simple to understand on the move, or in unfamiliar surroundings.

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Typing on mobile is error prone and fiddly. Use smart defaults and input helpers.

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Extraneous UI can cause cognitive overload and lessen focus. Good design is reductive. 

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Users follow intuitive patterns and conventions. Navigation should be familiar and simple.

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Behaviours and needs change on the go. Content design and delivery should reflect ths.

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Speed on mobile is critical. Users will abandon a slow experience and long loading times.

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