Initial design brief, market positioning study, competitive analysis, audit/critique of existing digital collateral, stakeholder interviews.
User research, workshopping, empathy mapping, personas, experience principles, insights delivery, secondary desk research.
Design sprints, collaborative brainstorming and innovation workshopping. Blue sky thinking and zero to one big ideas.
Nominate candidates, write questions, run user testing sessions, validate, publish learnings and synthesise.
Visual exploration - concept designs and moodboard for discussion, full UI, iconography, typography and colour theory.
High or low fidelity fully interactive prototypes, built in Figma, Protopie or web/css, using live code if required.
Preparation, handover and liaison of final origination 100% aligned with developers to ensure perfect integration and build quality.
Design System - a library of reusable components, standards, styles & patterns that can be assembled together to build any number of applications.
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