Framing and defining the problem(s)


Setting off in the right direction

The discovery phase of a digital project is an essential stage in ensuring its success. This initial phase sets the foundation for the entire project, where we help conduct research, gather data, and challenge assumptions to develop a comprehensive understanding of project requirements.

Collaboration with stakeholders is crucial during this phase as it helps identify the primary goals and objectives of the project. Various research methods are employed, such as user interviews, surveys, and competitive analysis, to gather insights into user behaviour and preferences. Additionally, existing analytics and data are reviewed to gain a comprehensive understanding of user behaviour patterns and trends.

The discovery phase is also an opportunity to identify technical or logistical constraints that may impact the project's feasibility or timeline. By identifying such constraints early on, we can help you plan and adjust the project roadmap accordingly, reducing the risk of potential delays or complications later in the project lifecycle.

All of this data can be synthesised into a solid design brief. A good design brief is essential to the  success of any design project. It outlines project goals, KPIs, target audience, and design specifications, providing a clear and concise framework for designers to work within. This leads to more efficient and effective design processes, ensuring that design solutions meet client needs and expectations.

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